Create and optimize your Google Ads campaigns

Introduction

optimize your Google Ads how to create and optimize your Google Ads campaigns faster? This is an essential question to ask yourself. because as simple as it is to create a Google Ads campaign. it is also difficult to have profitable Google Ads campaigns. To answer this question. I am pleased to welcome Céline Danual. Google Ads & Social Ads Consultant and host of the  Blog . Céline will explain. why and how to use Google Ads Editor to facilitate the daily management of your Google Ads campaigns.

Why use Google Ads Editor?

If you advertise on Google Ads, you can increase your effectiveness by using Google Ads Editor. It is a free tool created by Google, which allows you to create and modify your Google. Ads campaigns much faster and to work offline on your advertising accounts. Unlike the Google Ads site. Google Ads Editor is free software that you use on your PC.

At first glance, Google Ads Editor may seem complex. but once you understand how it works, you can’t do without it. Especially when managing manycampaigns. and creating new ones regularly. Personally. I use Editor on a daily basis, to create and modify my clients’ campaigns.

Without exaggerating

In short, Editor is my best ally for:

  • structure my Google Ads campaigns, by importing data from an Excel file or directly from Editor.
  • make bulk edits , such as changing settings for multiple campaigns simultaneously. or duplicating ads in multiple ad groups
  • quickly check my campaign settings , ad groups or keywords
  • work faster offline, without worrying about loading latency with each change

In this article, I’m going to introduce you to Google Ads Editor and explain. how I use it to create campaigns ten times faster than on the classic Google Ads interface.

Google Ads versus Google Ads Editor

Google Ads is of course the essential platform for launching advertising campaigns on Google. You can very well launch your first campaigns there. but as soon as you create new campaigns regularly or want to set up complex account structures. Google Ads is no longer really suitable in my opinion.

I mainly use it for the daily management of my Google Ads campaigns (bidding, budget and performance monitoring).to perform performance analyzes or export statistics. and for certain settings such as conversions, keyword lists- exclude keys, audiences, etc. BUT I don’t use it (or almost never let’s say) to create Google Ads campaigns. let alone Search Network campaigns.

I use Google Ads Editor for creating my ad campaigns (campaigns, ad groups, keywords, ads, ad extensions, etc.). for most settings, and for making bulk edits ( several campaigns, groups of advertisements, advertisements…). This tool certainly requires a little learning time to understand how it works. but it is largely compensated by the hours saved in creating / modifying campaigns.

You will see, you will not be able to do without it!

To recap, here is what I do on each platform  Google Ads vs Google Ads Editor:Its main advantages. Google Ads Editor is a real ally in managing Google Ads campaigns.

  • Make bulk edits easily and intuitively
  • Easily import campaigns/adgroups/keywords/ads/etc. from a spreadsheet
  • Work offline (no loading time between each modification!)
  • Be able to consult and verify their modifications before publishing them on their Google Ads account

How to download Google Ads Editor and connect it to your Google Ads account?

To get started, you can download Google Ads Editor from this link on the Google Ads site . Once the application has been downloaded to your computer. you need to connect your Google Ads account(s) to it. In Account Manager, click Add in the top left:  Then log in to your account using one of the methods provided:

And select the account(s) you want to download. you can choose to download all the campaigns in the account or just some you want to work on:  This feature is interesting because when a Google Ads account has a large number of campaigns. some of which have been inactive for a long time. it can be long (and cumbersome) to download them all locally. Just import the campaigns that interest you!

Overview of the Google Ads Editor platform

Accounts: access Account Manager and change. Google Ads account Download latest changes: update your account by uploading the latest changes. you have made online to the account and thus synchronize both offline. and online versions of the advertising account.

Check the modifications: summary of the modifications made on Google Ads Editor. (entities created, modified, deleted, etc.) Display statistics: import performance statistics over a defined period (cost, CPC, CPA, etc.) of your campaigns in Editor. I almost never use this feature. because I prefer to analyze the performance of my campaigns directly online.by exporting the data to an Excel spreadsheet / Spreadsheet or to my Google Data Studio reporting.

Integrate: the button to propel all your modifications online. You can choose to integrate all your changes. or only those of certain campaigns if your work is not finished.

Navigation panel: select the account, campaign(s) or ad group(s) you want to work in

Manage panel: select the type of entity to display in the middle screen. Entities are grouped into broad categories:

Google Ads

  • At the account level
  • Campaigns
  • Ad groups
  • Asset groups
  • Keywords and targeting
  • Advertisement
  • Ad Extensions
  • Recommendations

The number of items in each category and subcategory is shown in parentheses and varies by campaigns/adgroups selected in the navigation panel.

8 – Middle screen: all the entities (campaigns, ad groups, keywords, audiences, etc.). selected via the filters on the left (navigation panel and Manage panel) with the details of their parameters in the column.

The filter at the top of the screen lets you filter even more precisely. what to edit (example: filter by active/paused status. filter by keyword match type; filter by campaign name, etc.).  You can also create new entities at this level (Add a campaign / ad group / keyword / etc. button or Make multiple modifications).

9 – Modification panel: modify the parameters of the entities selected in the middle screen (you can select several of them to apply the same modifications to them).  For example, at the campaign level, you can edit your campaign name, status, budget, bid strategy, and settings.

Some tips to be even more effective on Google Ads Editor

  • Use keyboard shortcuts

All classic keyboard shortcuts can be used on Editor and it makes the job easier! 

So, to select multiple items use the Control/Command key.  For advanced edits like find and replace text in multiple listings, Ctrl/Cmd + Shift + H. Example of replacing text in ads (checking the Make changes to duplicate items box will automatically create new ads with your new changed texts).

  • Restore an item

Did you make a mistake and want to undo several changes made to Google Ads Editor? 

Select the elements to restore then right-click > Restore or Restore with all elements included if you want to cancel your modifications to the elements contained in the selected entity, for example cancel the modifications made to a campaign and its ad groups, keywords, ads, etc.

Make multiple changes via an Excel fil

This advanced feature will save you a lot of time, especially when launching Google Ads campaigns. 

You can prepare your entire structure (campaigns, ad groups, keywords, ads, etc.) on an Excel file and then import everything into Editor. It’s so convenient! In the next section, I show you step by step how to create a Google Ads Search campaign by importing your keywords and ads with a spreadsheet.

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